Atmos Energy Brand Positioning Guidelines

Objective

The objective of the Atmos Energy brand is to create a unified strategy for all Atmos Energy communications which proactively build a basis for employees, customers and significant stakeholders to see, hear and remember positive attributes about the company, its product and services. The brand drives what people think, and how they feel, about Atmos Energy – our linkage to them.

Company Name

It is unacceptable to use the word "Atmos" without the word "Energy," both in graphics and written text.

When writing "Atmos Energy", capitalize the "A" in Atmos and the "E" in energy so it reads: "Atmos Energy." The word "Atmos" should never be written in all capital letters. (This mistake often occurs due to the depiction of the company name on our corporate logo.)

The company should never be referred to as just "Atmos."

Communications Pillars

There are four areas of concentration for proactive communications:

Safety & Reliability – These are coupled so there is always a positive message.
Customer Service – Stressing the individual service provided.
Product - Gas value messaging, including environmental benefits, reliability, efficiency, comfort, convenience, and a domestic and abundant fuel source
Community Involvement – Highlights employee and company support of communities.

Natural Gas will always be spotlighted as the product Atmos Energy provides.

Corporate Identifier

The phrase, "Your Natural Gas Company" is used at the discretion of Corporate Communications under the logo when the logo appears alone without copy to identify that Atmos Energy provides natural gas.